EVANHALL.
I lead the idea.
And stay with the work.
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Good on paper.
Better in the world.
Creative strategy.
Creative direction.
Creative development.
Creative production.
DON FRANCISCO’S COFFEE
A little
character.
Film.
Print.
Out of home.
A heritage coffee brand meets a new generation. The founder's Bravado, Defiance, and Heart become three people you could meet today.
5-HOUR TEA
Not your usual
tea time.
Original concept.
Creative direction.
Film direction.
FEBREZE × PGI
Inside.
Outside.
Two brands.
One consistent voice.
PROGRAMMATIC DISPLAY
One creative platform, built for PGI. Adapted for Febreze powered by Pureflow cabin filters and Pureflow home filters, with the same idea doing a different job in each.
Different use cases.
The same fresh thinking.
DEXCOM
Mealtime.
In real time.
Making glucose data part of an everyday decision: what to eat.
SOCIAL / PRINT / DISPLAY / WEBSITE
INVISIBLE GLASS
A very clear
point of view.
Why work so hard
to make the wrong
glass cleaner work?
People were sharing increasingly strange ways to make Windex work better. We turned those hacks into farcical influencer-style films, with a much simpler answer: Invisible Glass.
WINDOW NATION
The
real deal.
Different approaches.
One brand.
The people behind the promise, and the problems the product solves. Two approaches to making a practical purchase feel more human.
PENN FOSTER / SOCIAL
School.
On their terms.
A rocket launch.
A grooming runway.
A different classroom.
Three short-form ways into online learning. Each opens with a different visual hook, then makes room for the message.
Ideas are
just the
beginning.
I’m Evan. A creative leader who stays close to the making.
I lead the creative on every project here: shaping the idea, guiding the work, and working with the people who bring it to life. On selected projects, I also step behind the camera as director.
Currently Executive Creative Director at Hawthorne Advertising.