EVANHALL.
Executive Creative Director
SELECTED WORKSCROLL TO EXPLORE
DON FRANCISCO’S COFFEE
A little
character.
Film.
Print.
Out of home.
The founder had bravado, defiance and a whole lot of heart. We turned each one into a character you could run into today.
5-HOUR TEA
Not your usual
tea time.
Original concept.
Creative direction.
Film direction.
FEBREZE × PGI
Inside.
Outside.
Two brands.
One consistent voice.
Car DIYers are loyal to their brands, and Febreze wasn't one of them. Homeowners change furnace filters when they remember, which is rarely. Two very different problems.
Gave car DIYers a performance reason to let Febreze into the garage.
Put the filter change on the cleaning list, right next to vacuuming.
Different use cases. The same fresh thinking.
DEXCOM
Mealtime.
In real time.
Your glucose has thoughts about lunch. Dexcom shows them to you in real time.
Social video / Print / Display / Website
INVISIBLE GLASS
See right
through it.
Why hack the wrong
glass cleaner?
People kept posting weirder and weirder hacks to make Windex work better. We cast three influencers who take it way too far. The real hack: buy Invisible Glass.
WINDOW NATION
The
real deal.
Different approaches.
One brand.
Nobody shops for windows for fun. The Real Deal goes on location with the people behind the work. The studio series gets straight to the problems new windows fix.
PENN FOSTER / SOCIAL
School.
On their terms.
A rocket launch.
A grooming runway.
A different classroom.
Three short-form ways into online learning. Each opens with a different visual hook, then makes room for the message.
Started as a copywriter.
Somehow ended up in charge.
Hi, I'm Evan. I write things, direct things and run a creative team at Hawthorne Advertising. Fifteen-ish years there, which in advertising time is roughly four lifetimes.
Before that I edited commercials, produced daytime TV (ask me about it sometime, or don't) and got a film degree from Columbia College Chicago. That's why I still end up behind the camera on some of these.
I like making stuff with smart people. I like making clients feel like they're in good hands. I like a weird idea pitched with confidence.